# Deena — Household Clarity > Deena combines a household finance app, family calendar, task manager, and knowledge base into four hubs — one powerful solution with a daily briefing that keeps everyone ahead of the week. ## Mission Deena exists to ensure no one is left powerless in their own home. We bring the same powerful tools that businesses use to manage operations — dashboards, analytics, shared workflows, centralized information — and make them work for the most important organization you'll ever run: your household. ## Product Description Deena is a household management application that helps couples and families coordinate their shared lives. Rather than using separate apps for budgets, calendars, to-dos, and notes, Deena organizes everything a household runs on into four hubs where all members have equal access and visibility. The product is built around the insight that most household friction comes from information asymmetry — one person carries the mental load of knowing how everything works while the other feels left out or overwhelmed. Deena eliminates this by making household operations transparent, shared, and actionable. Each hub is a fully-featured app on its own; combined, they share one data model — which is what makes the briefing, insights, and household search possible. ## The Four Hubs ### Finances See your money without the spreadsheet. Safe to spend — one number that already accounts for the bills ahead. Shared budgets with category limits and alerts, transactions imported automatically via Plaid, bills & cash flow projected forward, financial goals, and net worth tracked across every account. Honest money conversations without blame. ### Schedule Two calendars, zero surprises. Every member's calendars connected and color-coded in one household timeline. An Up next view for today and the week, invitations that get surfaced until answered, and Find a time — mutual free slots across everyone's schedules. ### Tasks & Projects The week, actually handled. A weekly board organized into Catch up, This week, Next week, and Done, with assignments by name. Projects group the big stuff — renovations, trips — and slipped tasks resurface in Catch up so nothing quietly disappears. ### Information The household's memory. Notes and documents in one searchable place, renewal reminders for insurance, passports, and the lease, household contacts, and decisions from check-ins saved for good. All documents are encrypted at rest. ## Deena Intelligence - **Daily Briefing**: A fresh morning rundown for each member — what's over budget, what's due, what's about to slip — generated live from household data. - **Ask anything**: Plain-language questions answered from the household's own data (transactions, documents, events, notes, tasks, budgets), with cited sources. - **Insights**: Spending trajectory, cash-flow forecasts, goal pacing, subscription reviews, and other patterns surfaced automatically, each with a one-tap action. - **Household Check-In**: A weekly 20-minute reset. Deena auto-builds the agenda from what actually happened — budget slips, unfinished tasks, the week ahead. Decisions roll into the Information hub so they never get re-litigated. ## Target Audience - **Primary**: Couples (married or cohabiting) managing a household together who want to share responsibility equally - **Secondary**: Families with older children who participate in household management - **Key pain point**: One partner carries the majority of the mental load — knowing what needs to be done, when bills are due, where important documents are, how household systems work - **Motivation**: Both partners want transparency and equal participation in household operations ## Use Cases 1. **Weekly household alignment**: Partners use the Check-In feature to review finances, discuss upcoming tasks, and make decisions together with real data instead of guesswork. 2. **Morning planning**: Each household member gets a Daily Briefing with what needs attention today. 3. **Financial transparency**: Couples track shared spending against budgets, watch safe-to-spend, and plan goals together in the Finances hub. 4. **Emergency preparedness**: Critical household information (account details, contacts, documents) lives in the Information hub — not locked in one person's head. 5. **Task coordination**: The weekly board makes workload visible and assigned, so nothing falls through the cracks. ## Pricing - **Monthly**: $15/month - **Annual**: $12/month (billed annually) - **Trial**: 30-day free trial, no credit card required - **Includes**: All four hubs, briefings, and insights, up to 5 household members - Cancel anytime ## Company - **Company name**: Knotra LLC - **Product name**: Deena - **Founder**: Jabari Pulliam - **Support email**: support@deena.one - **Privacy email**: privacy@deena.one ## Origin Story Deena was born from personal experience. In February 2023, founder Jabari Pulliam lost his father suddenly. Beyond the grief, the family discovered how little information had been shared about how the household actually worked — it took months to figure out basic things like the alarm code, who held the mortgage, or how to access critical accounts. This experience, combined with hearing countless similar stories from others, inspired the creation of Deena: a tool to ensure no family ever faces that same struggle. ## Technical Details - **Platforms**: iOS, Android, Web - **Web app**: https://app.deena.one - **Financial data**: Connected via Plaid (secure, read-only access) - **Payments**: Processed by Stripe - **Authentication**: Firebase Auth (email/password and social login) - **Security**: SSL/TLS encryption in transit, encryption at rest for documents, strict data isolation between households ## Social Media - Instagram: https://www.instagram.com/deena.one/ - Threads: https://www.threads.com/@deena.one - LinkedIn: https://www.linkedin.com/company/deena-one/ ## Public Pages - Homepage: https://deena.one - Sign Up: https://app.deena.one/sign-up - Our Story: https://deena.one/our-story - Privacy Policy: https://deena.one/privacy - Terms and Conditions: https://deena.one/terms-and-conditions - Cookie Policy: https://deena.one/cookie-policy - Security: https://deena.one/security