Home doesn't have to be hard

Deena is one shared app for your household's money, calendar, to-dos and important papers, so running your home isn't all on you.

30 days free, no card needed.

Or start on the web
Two partners smiling at a laptop at their kitchen table

Half of running a home is remembering it all.

Which bills land this week. When the car insurance renews. Whose turn it is for pickup. It's not that anyone is failing. It's that the whole operation lives in one person's head, and that person never gets a day off.

Why we built Deena

"In February 2023, I lost my father suddenly. … It took us months just to figure out how to change the alarm code. My stepmother didn't know who held the mortgage or how to access critical accounts. … Deena exists to ensure no one ever faces that struggle."

Jabari Pulliam, founder · Read our story

Jabari Pulliam, founder of Deena

Ask the house

The answers a family needs, saved once and there for everyone you live with. Ask in plain words, and Deena answers with where it found it. Try one:

Where's the water shutoff? ANSWER In the basement, behind the furnace. The breaker panel is on the wall next to it. Water shutoff & breaker panel · Note Saved by Alex · there for everyone in the household

Partners, not a manager and a helper.

When one person holds the whole picture, everyone else can only help when asked. Deena gives the whole house the same picture, so the load gets shared instead of delegated.

Everything your home runs on, in one place.

Know where the money stands.

  • Banks linked read-only through Plaid, so spending comes in by itself
  • A heads-up when a category runs ahead of plan
  • Autopay tracked, with a warning if an account may come up short

It all works together.

Most apps keep your money, calendar, to-dos and papers apart. In Deena they share one picture of your home, so one thing gets handled everywhere it matters. Follow a single insurance renewal:

  1. Read Forward the letter Deena files it in Documents, tags it and writes a two-line summary.
  2. Placed The details go where they belong The renewal date goes on the calendar, the premium into the budget, and the to-do to whoever owns it.
  3. Reminded It finds you on the right morning Your daily briefing raises it when it needs you, not a week late and not all at once.
  4. Remembered You decide together, and it stays decided Your check-in records the decision and who does what, so anyone can ask about it later.

And it keeps learning. Deena watches your household's own patterns, like groceries running over three months in a row or a subscription that crept up, and raises them in your briefing and your next check-in.

As many households as your life needs.

Most lives aren't one household. One subscription lets you set up as many as you need, each with its own people, money and plans. Nothing crosses between them unless you share it.

  • Just you Your own accounts, tasks and projects, kept to yourself.
  • You and your partner The home you run together, with the whole picture shared.
  • A parent's home Their bills, appointments and papers, looked after alongside them.

Up to five people across all your households, on one plan.

Useful from the first evening.

There's no week of setup before it pays off. Every step shows you something about your home right away.

  1. Tell Deena about your home → A checklist of the essentials a household like yours keeps on file
  2. Connect your accounts → Spending comes in by itself, and recurring bills are found for you
  3. Sync your calendars → Everyone's week, in one place
  4. Invite your partner → You're both looking at the same picture
Set up your household

Built to be trusted with your home.

Read-only through Plaid Deena can see your transactions. It can't move money.
Encrypted with your household's key Your notes, documents and what Deena learns are locked to your household.
No ads. Never sold. You're the customer, not the product. What Deena learns is never used to train AI models.

One plan for the whole house

Everything Deena does, for everyone you live with. Try it free for 30 days, no card needed.

Four apps that work as one A budgeting app, a family calendar, a task manager and a home for important papers, sharing one picture of your home so each knows what the others know. One price.
Everyone's included Up to five people across as many households as you need, with no per-person fees. For a family of four, that's about $5 each a month.
Built to pay for itself Catch one renewal before it quietly goes up, one subscription you forgot about, or one autopay before an account comes up short, and the month is covered.

$19.99 a month

or $199.99 a year Save $40

  • Finances, schedule, tasks, projects and information
  • Daily briefing and weekly check-in
  • Up to five people
  • As many households as you need
  • iPhone, Android and web
Start your free month

Questions, answered

What if my partner won't use it?

Deena is useful on your own from the first evening: your budget, bills, reminders and documents all work for one person. When your partner joins, there's nothing for them to set up. They see the same picture, get the tasks you assign them, and can answer an invitation right from the notification.

Is my bank data safe?

Accounts connect read-only through Plaid, so Deena can see transactions but can't move money. Deena never shows you ads and never sells your data.

Do I have to connect a bank?

No. Tasks, projects, the calendar and your documents work without it, and you can add accounts by hand. Connecting a bank is what makes spending and bills show up on their own.

Which banks and calendars work?

Banks and cards in the US connect through Plaid. Calendars connect from Google and Apple iCloud.

Who's included in one plan?

Up to five people across all your households, for one price. Everyone in a household sees the same bills, plans, to-dos and decisions.

Can I keep some things to myself?

Yes. Set up a household that's just yours for your own accounts, tasks and projects. Nothing in it is visible to anyone else unless you share it. You can share an account's name and balance with another household, and choose whether it counts toward that household's net worth.

Can I help a parent run their household?

Yes. One subscription covers as many households as you need, so you can set one up for a parent's home, with their bills, appointments and papers, and invite them or a sibling to it. It stays separate from your own household.

How does the free trial work?

You get 30 days of everything, with no card needed to start. If you decide to stay, choose monthly or yearly. You can cancel any time.

What devices does it work on?

iPhone, Android and the web. Everything stays in sync for everyone in the household.

Run your home together, tonight.

30 days free. No card needed. Bring everyone you live with.

Two partners high-fiving on their kitchen floor

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